Models change and evolve with new experience, values, beliefs and priorities.
Hopefully, they also change when challenged by new information.
Conflict arises when people are convinced that their version
(i.e. model) of reality is a 'truer' representation of
reality than others.
Metaphors and language are also models. So are mathemetical
equations, many computer programmes (e.g. for forecasting)
and economic and accounting procedures. Another type of
diagrammatic model that can help you get your head round
a complex situation systemically is a multiple cause diagram.