Strategies

Business strategies develop in many fields. Give yourself an advantage - check our expert views:

Business Ethics

Should companies consider anything but their shareholders? What can they learn from philosophy? Discover business ethics.

Blog: the lure of imitations

Broke? Curious? Shrewd? Making a statement? Discover why people buy counterfeit brands

Dirty tricks

As concerns are raised about increasing levels of industrial espionage, we ask: does business have a problem with ethics?

Getting beer to the drinkers

If they look to other territories for salvation, Guinness will need to think hard about getting beer to the drinkers.

Playing the long game

Having a good idea isn't enough to make your fortune – success requires taking the long view on innovation.

Fighting for territory

Cadbury take on Wrigley, as changing consumer tastes provoke a big gum war.

Private details

Shareholders and executives may gain from private equity takeovers, but who’s paying for their profits?

Levelling the playing field

How do you get ahead in advertising? It's all down to the pitch.

Marques and marketing

Brands can inspire staff and attract customers. They can even help you grapple with the future. Get some brand vision.

Big business goes green

More and more companies seem to be taking note of environmental issues. Watch two high-profile business leaders explain their plans, as big business goes green.

Radical innovation

Sometimes a new idea changes the landscape, and even well-established companies struggle to cope. DVDs, digital cameras and Google are all examples of radical innovation.

Waiting for the rubber stamp of approval

It's simple - isn't it?

Why do some organisations resist change? Why can changing something simple be so tricky? Why is change so hard?

Best before...?

It has all the latest technologies, but is it possible for Eurofighter to keep pace? Discover the plans for ensuring Eurofighter's technology had future proofing.

Can disagreement be good?

An exclusive extract from the OU course Shaping Public Policy offers tips for keeping conflict constructive.

Like people, only nicer

Animals have starred in some of the most famous TV adverts. Discover the secret of their success in marketing’s animal magic.

Driving innovation

Creativity can make or break an organization. How do companies get the creative juices flowing? What drives - and what kills - innovation?

Clean hands, clean conscience

What are the forces that control and ensure corporate accountability?

White elephant or cash cow?

Unwanted burden or export giant? Building the plane is a first step - the challenge is making it pay.

Keeping ahead

In business, the race is always to the swift - but how can companies maximise their competitive advantage?

Under observation

Once CCTV was confined to the high street; now it’s invading your office. Discover who’s watching you work, and why.

Power corrupts

Big business has a reputation for abusing its power. Explore the tactics used to call companies to account.

Worlds turned upside down

What obstacles does Kim Winser face as she tries to turn Aquascutum around? We consider the art of leading a revolution.

Second Life [Copyright 2007, Linden Research, Inc. All Rights Reserved]

Making real money

Millions are spending time in virtual worlds like Second Life and business is taking note. Liz Daniel examines the attraction in virtual worlds, real opportunities.

Blog: green marketing to the rescue?

The shelves are filling with organic food and energy-efficient products. Will green marketing will save the planet?

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