Books And Weblinks

The Money Programme covers a very wide range of topics, but if you want to follow up on some of the business and management themes covered in the series, you may find the following books helpful.

Brand Leadership
D Aaker and E Joachimsthaler,  The Free Press

The eEconomy: rhetoric or reality?
edited by LC Budd and L Harris, Routledge

Marketing: Concepts and Strategies, Fifth Edition
S Dibb, L Simkin, W Pride and O C Ferrell, Houghton Mifflin

Organising for Innovation
J Henry, Open University Press

Managing Innovation and Change, Second Edition
edited by J Henry and DT Mayle, Sage

Managing to Collaborate: The theory and practice of collaborative advantage
C Huxham and S Vangen, Routledge

Building, Measuring and Managing Brand Equity, Second Edition
K L Keller, Pearson Education Inc.

Managing Knowledge: An Essential reader, Second Edition
SE Little and TE Ray, Sage

The American Confidence Man
DW Maurer, Charles C. Thomas

Strategy and Capability
JG Salaman and DC Asch, Blackwell

Leadership in Organizations: current issues and key trends
J Storey, Routledge

Managers of Innovation: insights into making innovation happen
J Storey, J and JG Salaman, Blackwell

Weblinks
There's more business to discover here on Open2:

PY Gerbeau's Rules of the Game - join PY as he explores the economics of the motor industry, the football business and how workers can be kept happy

Just Do It - thinking of starting your own business? Just Do It!

More or Less - as part of BBC Radio 4's numbers programme, we unpick the figures underpinning economic decisions

The Big Question on Economics - primers on some of the big economics challenges facing the world

Eurofighter - the big money at the heart of the big weapons project

Caterham Super Sevens - Can a small family business continue to succeed in the modern motor industry?