For many people, new technologies have made a world of difference to how they live, work and enjoy themselves. New ICTs are some of the more recent innovations which are enabling new patterns of work and which may also contribute to how we manage our everyday public and private lives.

What this means is that how we act out our everyday lives - in terms of how we do our job, or how we meet the demands of family life, for instance - is to some extent likely to have accommodated ICTs. At the far end of this spectrum is the ‘cyberboss’. For social scientists, the evidence for this apparently new kind of worker comes in a number of different forms:

• first, there are people, like Sally Davis who was featured in the programme, who identify themselves as ‘cyberbosses’.

• second, Sally’s work may well be qualitatively different from the work of other heads of corporations - and this is something we could compare by looking at other bosses’ patterns of work, both now and in the past - that suggests it isn’t just Sally’s perception that things are different