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According
to many surveys, consumers want to buy environmentally
responsible goods, and they want them packed in "environmentally
friendly" packaging; some even say they are prepared
to pay more. However, there is little clear guidance on
what is good or bad in environmental terms.
For example, is packaging that is refillable, easy-to-recycle,
or biodegradable better than packaging that is non-refillable,
difficult-to-recycle or inert?
From our
experience and research over twenty five years, we
believe the answer is that none of these properties determine
environmental impact. A "good" pack is one that
protects its contents and performs all the other functions
expected of it (eg being easy to open, carry clear instructions
for use, and help market the goods) with the minimum use
of resources throughout its lifespan. |
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