Evan On... Spinvox

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Radical innovation

Sometimes a new idea changes the landscape, and even well-established companies struggle to cope. DVDs, digital cameras and Google are all examples of radical innovation.

Driving innovation

Creativity can make or break an organization. How do companies get the creative juices flowing? What drives - and what kills - innovation?

The Bottom Line presenter Evan Davies shows why gathering information is a good investment - as in the case of Spinvox.

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There was an important illustration of an important business point in the discussion today.

It came from Christina Domecq talking about SpinVox and I was wondering why it was that she would follow this relatively niche model of turning voicemail messages into text messages when, if you’ve got voice recognition technology, you wouldn’t use it for something much bigger, doing away with keyboards and allowing people to talk into their computers.

Her point was that their system is evolving, it’s learning as it goes. It’s listening to all the dialects and voices and different phrases that people are using and the system gets better and better. And her point was that it gets better quicker because it’s exposed to the multiplicity of voices through the telecoms system than it would be in other applications.

The important business conclusion to draw from that is that information is important; it’s worth paying for. And good business strategy is often not just about exploiting what you’ve got, it’s about testing what you’ve got and improving it and gaining information at every point along the line.